Over-the-road transportation is all about speed and communication, and the people who are successful in this business know that. They know the difference between getting a high-paying load versus a break-even load can happen in as little as 5 seconds. Successful carriers know, "If you can make it easy for people to do business with you, then you'll have more business." However, you'd be amazed at how many people don't get this. There are tips and tricks when it comes to choosing your business's name.
Let's look at 10 trucking company names — 5 horrible, 5 great.
HORRIBLE:
1) "We Gone Make It Trucking Company LLC" — too long.
2) "PB07 Trans Inc" — complicated and not memorable.
3) "The 7Kiels Trucking Company LLC" — too complicated, confusing when a broker types it into their system.
4) "Pow3r C1rcle LLC" — clever, but not database-friendly. Brokers will need to ask more questions.
5) "F & E And Son's Transport Corp" — too long, and the "&" symbol doesn't work well with databases.
GREAT:
1) "Integrity Trucking LLC" — easy to remember and plug into a database.
2) "Wolf Express Freight LLC" — same.
3) "Total Quality Trucking LLC" — a smart play on TQL, very memorable.
4) "Patterson Logistics LLC" — easy to remember.
5) "Load It Up Box Trucking LLC" — short, memorable, and describes the equipment type.
You want to be memorable, so it's easy for a broker to think of your business. And the name needs to be database and system friendly — your name is going to be plugged into hundreds of databases, and a complicated name adds a step to the process. As a business owner, you want to take any task that's five steps and turn it into three or even two — simplify, simplify, simplify. "If you can make it easy for people to do business with you, then you'll have more business." It's that simple.